Excellence: To champion and promote individual and institutional excellence in Kenya, Africa and beyond, in everything that we do. 


Integrity: We carry out our business with openness and maintain the highest ethical and professional standards, honesty, and truthfulness in all our dealings with our staff, customers and the community.


Innovation: We promote and nurture individual and institutional innovativeness and creativity through exploration and discovery. 


Entrepreneurship: We support creation of new wealth and employment, through the spirit of entrepreneurship.


Collaboration: We always seek to reach out to likeminded individuals and institutions for collaborative and initiatives 


Diversity:  No discrimination on the basis of ethnicity, gender, social, economic or religious backgrounds


Customer Focus: We are committed to understanding and meeting the needs of our customers and employees


Service to the Community: We participate in the development and implementation of solutions to community opportunities and problems


Teamwork: We believe in team work to achieve our corporate objectives. We share knowledge and work.